When calling the user to action, use brief but meaningful link text

What a link means

When calling the user to action, use brief but meaningful link text that:

• provides some information when read out of context
• explains what the link offers
• doesn't talk about mechanics
• is not a verb phrase

An example

For instance, avoid the following sentence on your page:

To download W3C's editor/browser Amaya, click here.

or:

To download Amaya, go to the Amaya Website and get the necessary software.

Both of these sentences divulge too much of the mechanics of getting the Amaya software. If you want to call your reader to action, use something like:

Get Amaya!

Note that "get" is left out of the hypertext; we do not recommend putting verb phrases in link text. Thus, rather than:

Tell me more about Amaya.

You should write:

Tell me more about Amaya: W3C's free editor/browser that lets you create HTML, SVG, and MathML documents.

Vía: www.w3.org/QA/Tips/noClickHere »